15 YEARS.
ONE RULE.
In 2009, Dave Mitchell finished his apprenticeship, worked for a large electrical company for two years, and quit. Not because the work was bad — but because the way the company treated customers was. Hidden fees. Apprentices doing licensed work. Jobs booked and no-showed.
He started Northern Beaches Electrical with one van and one rule: treat every customer the way you'd want your parents treated. Transparent pricing. Show up when you say you will. Do the job properly. Answer the phone.
Fifteen years later, the company has grown to 12 licensed electricians — all of them locals. We've completed over 2,400 jobs across the Northern Beaches. We've never taken a cent of outside investment. Every job we get comes from a referral or a Google review — which is exactly the way we want it. It means we can't afford to let anyone down.
