In 2009, Dave Mitchell finished his apprenticeship, worked for a large electrical company for two years, and quit. Not because the work was bad β but because the way the company treated customers was. Hidden fees. Apprentices doing licensed work. Jobs booked and no-showed.
He started Northern Beaches Electrical with one van and one rule: treat every customer the way you'd want your parents treated. Transparent pricing. Show up when you say you will. Do the job properly. Answer the phone.
Fifteen years later, the company has grown to 12 licensed electricians β all of them locals. We've completed over 2,400 jobs across the Northern Beaches. We've never taken a cent of outside investment. Every job we get comes from a referral or a Google review β which is exactly the way we want it. It means we can't afford to let anyone down.
These aren't aspirations. They're the things that got us 214 five-star reviews and a business that's grown entirely through word of mouth.
During business hours, a real person picks up β not a call centre, not a voicemail system. If we miss a call, we ring back within 15 minutes. If we can't take a job, we tell you honestly and help you find someone who can.
We explain what we're doing, why, and what it costs β in plain English, not trade jargon. We confirm the appointment the day before. We call when we're 30 minutes away. We follow up after the job. Simple things that most tradies don't bother with.
We quote the job. You approve the quote. We do the work. You pay what was quoted. If something changes during the job, we stop, explain what we found, and get your approval before continuing. No surprises. Ever.
We don't send apprentices to do licensed work unsupervised. Every job is done by or directly supervised by a licensed electrician. This isn't a marketing point β it's a legal requirement we actually follow.
Our team wears shoe covers, lays drop sheets, and cleans up fully before leaving. We've had customers tell us the place looked cleaner after we left than before we arrived. That's the standard we hold ourselves to.
Our team lives on the Northern Beaches. Dave's kids go to Narrabeen Sports High. Marcus surfs Long Reef. Tom lives in Avalon. We're not a CBD company sending vans up the peninsula β we're your neighbours, and we take that seriously.
Everyone in our team is a licensed electrician with a minimum of five years' field experience. No junior tradies working alone, ever.
A note on licensing: All our electricians' licence numbers are available on request. We encourage you to verify them through the NSW Fair Trading Licence Check at fairtrading.nsw.gov.au β any licensed electrician will be happy for you to do this. If someone won't give you their licence number, don't hire them.
We sponsor the Narrabeen Surf Life Saving Club. We do pro-bono electrical work for the Manly Women's Shelter every year. We hire locally β every apprentice we've taken on has been a kid from the peninsula.
When you hire Northern Beaches Electrical, the money stays on the Northern Beaches. We think that matters.
Work with usCome and see the difference first-hand. No obligation, ever.